I made a change today. After 5+ years of operating as "MeetingHouse Media", I've relaunched my brand and website today. As my work has evolved, so has my clientele, and in response, my brand has too. As I've matured and grown as a photographer, my client roster has expanded to include interior designers, architects and builders as well as real estate agents. This new direction in my business warranted a new approach.
What was wrong with "MeetingHouse Media"? Nothing. But I never had aspirations of building a huge photography empire with numerous staff photographers under me. I never envisioned franchising and opening other MeetingHouse Media offices around the country. I just wanted to be the very best photographer I could possibly be and deliver unforgettable images that move people. What I found was that as my style developed, I was becoming my brand. It only made sense to re-brand my services as ME, not a faceless corporate name. MeetingHouse Media has always only been me. My brand now simply reflects that.
Are you still shooting for real estate? Yes. Even though I am adding more commercial clients to my roster, I am still shooting for distinguished real estate agents. In my experience, I've found real estate agents fall into three categories when it comes to photography. The first category is agents who just shoot their listings themselves. Sometimes with a professional camera, but usually with their phone. They simply don't see the value in hiring a professional. The second category is agents who want professional photography, but want it as cheap and as fast as they can get it. The third category is agents who understand that photography is a major cornerstone of their brand and are willing to invest in editorial-quality images to represent their listings and themselves. They always professionally stage their homes. They recognize that their listing photos are the first impression potential clients get of their brand. These are my people!
Why "Michael Patrick Lefebvre"? You so fancy now? Believe it or not, the name Mike Lefebvre is fairly popular out there. There are even a few photographers who share that exact name! So in order to differentiate me from the others out there (especially the photographers!), I've opted to go with my full name. First, middle and last.
So I've got a new website (mpl.photo), a new logo, a new brand and a new beginning. To those who I've been working with, I look forward to making more great photos together! To those who I haven't worked with yet, I sincerely look forward to our first project.